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South Africa Can Lead the World in Demonstrating the Impact of Responsible Investing

Globally, responsible investment is still in its early stages, and South Africa has the potential to play an important role in elevating it to the next level, according to Teboho Makhabane, an ESG and Impact Implementation Specialist at Sanlam Investments.

“By demonstrating the impact that investing for growth and good can have on societies and economies, SA could help catalyse further uptake globally. But first, we must get measurement right.”

Speaking at the recent African Investing for Impact Barometer webinar, Makhabane pointed out that responsible investing has become an important principle in identifying material risks and growth opportunities for investors. “Investment funds that are focused on non-financial factors have gained significant traction in recent years.”

The sixth edition of the Barometer surveyed 2,640 funds from 382 fund managers in sub-Saharan Africa and scored them based on their implementation of responsible investment strategies, namely, ESG integration, investor engagement, screening, sustainability-themed investment, and impact investing. The barometer found that the most assets invested via a responsible investment strategy were in South Africa (at a weighty USD 600 billion) followed by Nigeria and Kenya.

Responsible investing can make a massive impact on society and on creating sustainable economic growth. “It can help address inequality as well as the fulfilment of basic needs.”

“Developing economies are melting pots of growth and social issues, and the outcomes of environmental and socially responsible initiatives are much more evident here than in developed economies, where change tends to take place at a slower pace. As such, I believe that Africa can be a good proving ground for responsible investment strategies, as we are already seeing in the ESG space. And as the continent’s leader in financial services with the most assets managed responsibly, SA is perfectly poised to lead in this regard.

“Out of all the economies on the continent, South Africa also has the best combination of real-world case studies and expertise to implement impact and sustainability-themed investment.”

She explained that there are subtle but specific differences between the two main types of responsible investing. “ESG investing is more focused on compliance and avoiding harm in investment strategies. Whereas impact investing targets investments that create certain outcomes, for instance, employment or improved infrastructure.”

In order for responsible investing to reach its full potential, one key issue – measurement – has to be addressed.

ESG metrics are not commonly part of companies’ financial reporting, however, an increasing number of businesses have started to include them in either their annual or sustainability reports. “ESG reporting is becoming more professional and sophisticated. Through it, we are seeing Africa emerge as the one place where the true impact of ESG investment can be seen.”

Measuring impact investment outcomes has a long way to go. “It needs to become more sophisticated. The various businesses and investment managers involved in all have different resources dedicated to measuring the impact of their investments. Essentially, this means that not all the players in this space can offer investors truly transparent insights into the actual impact that their investment money is making.”

Interestingly, Makhabane notes that especially with a younger generation of investors, there is a big movement towards more responsible investing. “We can see the consumer habits of the millennial generation have become more socially responsible. It really shows that there is a desire amongst citizens to do the right thing, and we as an industry should evolve to cater to that need.”

“At Sanlam, we launched our first impact fund, the Legacy Fund, during the height of the COVID-19 pandemic – which is specifically focused on job creation and preservation. We also continue to grow and perfect our own responsible investment offerings according to rising societal needs. The important thing to remember is that this is a journey and South Africa can definitely lead the way.”

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