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When Should You Swipe Right on a Financial Planner?

Jacques Coetzer, 7 August 2018

In Tinder talk, if you were looking for your perfect financial planner match, what would make you swipe right?

For those not versed in the Tinder language of love, swiping right means ‘liking’ someone and wanting to connect with them. Picking a financial planner is a similar process to hunting for the ‘one’.

You need to shop around and ask the right questions until you find a financial planner who can offer you a very personal holistic overview of where you are and where you need to be to achieve your wealth creation goals. Someone with whom you can see yourself in a long-term relationship.

Here are some top tips for whether to swipe left (nay) or right (yay) on a financial planner:

1. Do your friends like him?

While it might help to go with someone who is personally endorsed by someone you trust, remember that just because he works for a friend, doesn’t mean he’ll be right for you.

2. Have you Googled him?

Don’t be afraid to do some research on your future financial planner – but make it more overt. Go straight to the source and ask him about his background and experience, and then check his web presence on LinkedIn or the company website.

3. Is he well-qualified?

Insufficient qualifications should be a deal breaker. If your financial planner is not accredited with the Financial Services Board (FSB) or certified with the Financial Planning Institute of Southern Africa (FPI), then you probably want to keep swiping until you find someone more qualified to manage your money.

4. Does he meet the requirements on your list?

Draw up a list of non-negotiables prior to your first ‘date’ with a potential planner. If he doesn’t meet your must-haves, have a chat about why – and if he still doesn’t convince you that his way will work for you, keep hunting.

5. Does he make a good first impression?

In the first meeting, he needs to demonstrate his prospective worth, answer all your questions, explain the way he operates, and demonstrate his willingness to listen to your needs and draw up a plan accordingly. Don’t be afraid to ask for what you’re after.

6. Is he quick to call you back?

Your financial planner needs to operate in a way that suits your lifestyle. If you prefer a digital approach, then that’s how he needs to engage with you – via email. If you call him, he needs to call you back. Availability is imperative, as is keeping you in the loop with constant updates on your financial progress.

Sanlam Life Insurance is a licensed financial service provider.
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