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7 July 2017
With franchising accounting for 30 000 businesses in SA and comprising over 10% of our GDP, this business model could hold the key to improved future employment and economic growth scenarios.
Jannie Rossouw, Head of Sanlam’s Business Market – the main sponsor of the Franchise Association of South Africa’s (FASA) Awards of Excellence – says with South Africa officially in recession and with unemployment at a staggering 14-year high of 27% - there has never been a better time for the proven blue-print concept of franchising to provide new business ventures with a greater chance of success. “Studies show that franchises have an 80% chance of survival versus the 20 to 30% attributed to other independent business models.
There are multiple contributing factors that can make a franchise more likely to succeed than equivalent start-up entrepreneurship options. For one thing, franchisees are provided with an operating manual, giving them a recipe for success, and this is complemented by rigorous training and access to experienced resources for support.”
Rossouw outlines some of the factors that set franchisees up to succeed during tough economic times – making franchises a positive prospect for individuals seeking new business opportunities:
People are increasingly being retrenched as companies downsize and job opportunities become scarce. Franchises provide viable self-employment opportunities with a blue print that gives individuals a strong arsenal of tools and skills. However, Rossouw warns of the realities and potential pitfalls.
“If you’re applying for a loan to finance a franchise you might be required to put down a percentage of the purchase price, which can be a substantial sum and potential barrier to entry. Additionally, each franchisee needs to work to boost the reputation of the collective group as one poorly operated franchise can bring the others into disrepute. Although there is a formula that must be adhered to, there’s still the need for continued innovation to push the business to the next level. Franchisees also need to ensure their asset insurance and financial planning relating to their business and personal needs are adequate for their requirements. It’s wise to speak to a financial planner to look at the business` finances holistically.”
With business success as an imperative for real economic growth, franchises may help unlock the government’s goal to create jobs – something that may seem insurmountable in South Africa’s current climate.